LESSON #1: Be more direct

Being direct is, for most everyday matters, the best way to interact. It has a number of benefits, including:

* It saves time
* Misunderstandings are reduced
* It enables genuine negotiation to take place
* You get more easily and quickly to a win-win solution
* Other people don’t have to second-guess what you are thinking

Being direct is a much better option than not. Being direct is being honest and showing integrity.

* Don�t apologise profusely.
* Don�t beat around the bush, as it frustrates the other person
* Keep it short (making long-winded excuses can cause confusion)
* If appropriate give a reason for your request, but don�t make it a long-winded self-justification
* Don�t dress up your requests with flattery, which can come across as manipulation and make it more difficult for the person to refuse
* Don�t take a refusal personally


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